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Crosspost to Reddit – A guide for marketers

Ronda Mcanne August 8, 2022 3 min read
187

If you’re a marketer, you know that Reddit can be a tough nut to crack. There are so many different subreddits, and it can be hard to know where to start. One great way to get started on Reddit is to crosspost your content from other platforms. This can help you get more exposure for your brand and help you build up a following on Reddit.

How do you Crosspost on Reddit

Reddit is a social news and entertainment website where users can submit content, such as text posts or direct links. Other users then vote the submission “up” or “down”, which determines its position on the site’s pages and front page. Submissions with more up-votes appear towards the top of their subreddit and, if they receive enough up-votes, ultimately on the site’s front page. Despite the name, Reddit is not exclusively about news; rather, it is a platform for internet communities to discuss a variety of topics, including politics, sports, technology, personal hobbies, and current events. There are two main ways to navigate Reddit: through the front page or through subreddits. The front page is composed of the most popular posts from all of the different subreddits that a user is subscribed to. A user can also subscribe to specific subreddits, which are like mini-communities within Reddit dedicated to a particular topic. For example, there are subreddits for news, funny pictures,gifs, gaming, and movies. When a user navigates to one of these subreddits, they will only see content that has been submitted to that particular subreddit. To sum it up, Reddit is a site where people submit links or text posts, which are then voted up or down by other users. The most popular submissions appear on the front page, and users can also subscribe to specific subreddits to see only the content from those subreddits. Now that you know a little bit about Reddit, let’s get into how marketers can use it. Why should marketers use Reddit? There are a few reasons why marketers should consider using Reddit: 1. Exposure to new audiences: One of the great things about Reddit is that it can introduce your content to new audiences. If you crosspost your content from other platforms, you can get more exposure for your brand and reach people who might not be familiar with your work. 2. Engagement: Reddit is a great place to engage with potential customers and get feedback about your products or services. You can participate in discussions, answer questions, and provide valuable insights to the community. 3. Traffic: Reddit can be a great source of traffic for your website or blog. If your content is popular on Reddit, it can drive a significant amount of traffic to your site. 4. SEO: Reddit can also help with your SEO efforts. If your content is popular on Reddit, it’s more likely to show up in search engine results. 5. Brand awareness: Reddit can help you build awareness for your brand. If you participate in discussions and provide valuable insights, people will start to recognize your name and associate it with your business.

How can marketers use Reddit to their advantage

There are a few different ways that marketers can use Reddit to their advantage: 1. Find relevant subreddits: The first step is to find the subreddits that are most relevant to your business. You can do this by searching for keywords related to your business on Reddit, or by checking out the list of default subreddits. Once you’ve found a few relevant subreddits, you can start posting your content. 2. Post quality content: It’s important to make sure that you’re posting quality content on Reddit. This means creating helpful, insightful, or entertaining posts that people will want to upvote. If you’re just spamming links to your website, you’re not going to get very far on Reddit. 3. Engage with the community: Another important part of using Reddit is to engage with the community. You can do this by leaving comments on other people’s posts, voting on submissions, and participating in discussions. The more you engage with the community, the more likely people are to upvote your content.

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