With an increasingly digital world, marketers seek relatively quick fixes that offer flexibility, scalability, and efficiency. As standard CMS choices fail to provide the creative freedom and momentum required to meet demand, a headless CMS solution as a future generation content management system gives marketers everything they need to customize and establish a streamlined experience from beginning to end. Therefore, Storyblok is the ultimate choice for marketers.
The Flexibility to Deliver Content Anywhere
One of the reasons why marketers choose headless CMS is that the approach facilitates omnichannel distribution. A content management system links content creation and management to a singular distribution tier. A headless approach offers a disconnect between the backend and the distribution component. Thus, marketers can easily send content to as many channels as they desire web, applications, social media, and even as yet unimagined technologies in the future, such as IoT, AR, and VR.
This capability is particularly beneficial for companies that operate globally. For instance, a retail company that has a global marketing campaign can utilize a headless CMS to run its ecommerce website and mobile application, create uniform e-blasts and in-store kiosks even if adjustments for geographical nuances are needed. The appearance is consistent across channels and regions. Simultaneously, the marketing departments aren’t forced to undertake unnecessary duplicated efforts. This is made even more impactful by Storyblok’s intuitive interface. Everything is in one app for marketers to manage. This modular content system enables pieces to be constructed one time and utilized over and over again one time for a product promo banner and another time for images of that product for a holiday sale and easy personalization across every channel.
Where every channel is at times its own entity, generating redundant content, this ensures everything is generated at an optimal quality across every channel instead with unified messaging. Moreover, this system enables real-time live changes as well, meaning marketers can instantly push changes site-wide. For example, if something needs to go live with a new product, updated sales content can go live site-wide on the website and app and more, without requiring a developer push. The ability to push live content in real-time is a time-saver and reduces errors while giving companies improved access to market needs through better immediacy of response.
Wherever your customers are on a screen, a digital billboard, or even within the metaverse on any platform, a headless CMS provides marketers the opportunity for engagement and competitive advantage. Storyblok is the ultimate headless CMS because it renders everything so effortless.
Accelerated Campaign Launches
Marketing operates on a timeline and, more often than not, if you are going at a competitive pace, your marketing effort is already lost before it goes live. Therefore, one of the foremost reasons marketers use a headless CMS is for an accelerated time to market for a campaign that no other resource can provide. Headed CMSs get bogged down as developers need tracking and reporting access to make changes or go live with updates. Unfortunately, by the time the developer team is ready to troubleshoot or provide assistance, live campaigns are either too late or, even worse, live with erroneous, outdated content.
A headless CMS gives marketers the access they need to troubleshoot and affect change on their own; they can create new content, fix mistakes, and push new corrections live without waiting for a developer team. Yet, this immediacy is only compounded with something like Storyblok, which offers a WYSIWYG visual editor that simplifies content management. Marketers can achieve changes in real-time and no longer have to worry about misguided spelling or formatting from accidental live publishing before it’s ready to be seen, as everything can be done in real-time for the final checks before going live. For instance, marketers can update a hero image, product description, and buy now buttons across the website, mobile app, and email blasts all at once on the day of launch for critical branding consistency across the most necessary touchpoints.
This means that the campaign can launch sooner than expected and look that much more consolidated across channels. Also, with a headless CMS, the modular content capabilities enable marketers to use and reinsert assets from channel to channel. For instance, a website promotional banner can easily be turned into an email or social post with less time and effort involved. Thus, campaigns can go live more quickly and remain uniform across digital channels. Competitive advantage is everything when the company is young and not yet established. Competing with other competitors and trying to gain a target market that even loses focus for millisecond distractions, the opportunity to offer this kind of speed and on-demand flexibility with a headless CMS is crucial. Thus, the ability of Storyblok to allow marketers to do so is vital for companies who need to quickly learn their craft for a seamless and effective entry into the market.
Enhanced Personalization Capabilities
Personalization is quickly becoming the ultimate way to gain access and connect with audiences in short, effective bursts. Thus, one reason why a headless CMS is so popular among marketers is that it can plug into nuanced analytics and CRM systems. This connection gives marketers a vast amount of information from which to draw previous behaviors, likes, reasons for engagement and more, allowing them to develop intensely personalized experiences based on researched data and adjusted over time. For example, an e-commerce site can use a headless CMS to recommend products to a user based on what they’ve seen or purchased in the past, making in-context and appropriate recommendations that lure and encourage buying.
A news site could make appropriate recommendations to its readers for news, creating articles, videos, or podcasts based on what they like or what they’ve seen previously. This hyper-targeting cultivates a more loyal and engaged audience because a recommendation goes a long way on a personal level than a broad market recommendation. Customization possibilities go beyond merely the platform itself, as Storyblok features an API-driven architecture allowing it to integrate with any analytics tool Google Analytics and Adobe Analytics, for example as well as any CRM from Salesforce to HubSpot. The stories from the marketplace are almost at marketers’ fingertips to always have the information to adjust and perfect messaging.
For example, a retailer operating seasonally can have an engagement report from a holiday campaign and adjust aspects of the campaign to ensure the CTA appeals to all the intended demographics. But it’s more than just communication. A headless CMS allows brands to construct entire experiences out of pure consumer need. For instance, with a headless CMS, a brand could create a bespoke landing page for one person, send an in-app email to that one person, and push a notification to that one person to ensure seamless messaging across the board. Therefore, as the world becomes more and more personalized, marketers seek out headless CMS solutions like Storyblok to give them a leg up. The ability to access data and redesign content distribution across all channels gives head marketing teams the opportunity to formulate the best campaign option and determine if it works quicker than ever.
Scalability for Growing Businesses
The larger companies grow, the more content they need to manage. Standard CMSs may not be equipped with the flexibility or features to service larger, global companies or companies with vast amounts of content and content libraries. But a headless CMS works with that mindset, and a headless CMS champions marketers’ abilities to solve problems of increased demand without having to reinvent the wheel. For example, a headless CMS such as Storyblok provides a modular content system where marketers can create content blocks that are reusable and repurposable, formatted for specific needs for different platforms or geo-specific needs. As a result, companies could effectively expand their digital reach without sacrificing efficiency or quality across different sites.
Streamlined Collaboration Between Teams
Marketing teams aren’t in a bubble. They’re constantly in communication with developers and designers to execute large-scale campaigns. A headless environment provides this natural synergy as each division gets to focus on its strengths. Marketing can manage content on its own while developers can focus their attention on the best rendering pathways, be it in React or Next.js. That’s why, when it comes to easing such collaboration, Storyblok is king. Its uncomplicated functionalities allow marketing teams to accomplish the majority on their end without needing a developer’s assistance. Thus, for a headless CMS for content creation, the majority of the marketing teams prefer it.
Future-Proofing Marketing Strategies
With new technologies emerging every day and digital sensations going viral in a matter of hours, businesses require a CMS that supports change and evolution. A headless CMS enables marketers to integrate with technologies they may not have considered yet in the future, from voice technology and chatbot interfaces to VR. The ability to integrate sooner or later and keep the integration gives brands a leg up on the competition. With Storyblok’s API-first, all-in-one solution, marketers can integrate with anything they want or will need.
