Everyone who has ever used a car park has likely encountered annoyances at some point. Poor signage, inadequate access points, spaces that are barely large enough for your car to fit, and below-par surfaces are a few examples of the problems faced by patrons every day. While it’s possible that some of these problems stem from car park owners wanting to maximize their profits, it’s not always the case. Customers frequently leave a car park after experiencing such annoyances, and the probability is they won’t be coming back.
The main goal of using land for a car park is to make money for the owners; therefore returning customers is crucial. Nevertheless, even as drivers, we must admit that managing car parks is a challenging job. Yet, there are a variety of car park management tools that can improve the functionality of any car park. By implementing simple changes, there is every chance you will make it a more usable and profitable space. In order to help you improve customer parking experiences and bring in the recurring business you’re after, we’ve outlined five things below.
Improve the Layout of Your Car Park
The first thing you should think about is the layout of your car park.
You may start by examining the kinds of consumers that use your car park and the hours they utilize it. Consider how the space is currently being used and whether each space is truly required. While eliminating some spaces might appear counterproductive, it actually has advantages. While you would assume that fewer spaces mean lower revenue, this isn’t always the case. Having a reputation for being convenient and simple to use will surely draw more drivers to your car park.
Consider Installing ANPR Cameras
Even while the installation of ANPR cameras may seem pricey, the financial benefits it brings are likely to outweigh the cost. The removal of congestion that can occasionally be brought on by barriers is made possible by the installation of an ANPR system. Automatic Number Plate Recognition, or ANPR, is a barrier-free method of controlling access and departure from your car park and notifying you of drivers who do not pay the required fee.
In many situations, ANPR eliminates the requirement for parking attendants because parking may be monitored from a single location. Adding ANPR equipment will also increase the security of your car park, and let’s face it; all drivers want to feel confident that their car is secure while they are away from it.
Prioritise Safety
You should put prioritizing the safety of patrons while using your car park at the top of your list. One method to do this is by optimizing the layout. Undoubtedly, reducing traffic congestion will aid in lowering the probability of accidents. Making sure you perform routine maintenance to keep surfaces in good shape and free of potholes is another way to make your car park safe. To discourage speeding and careless driving, make sure the posted speed restrictions are clear and obvious.
Automated Payment Systems
People sometimes lack the necessary change to pay for parking as we move closer to a cashless society.
You may make it considerably easier for drivers to park by adding an automatic payment system. If you have ANPR cameras, you may take this a step further because several apps are now available that let drivers make payments using their phones.
Keep Congestion to a Minimum
Because of factors beyond your control, congestion can be impossible to totally eliminate, but you should try to minimize it. The usage of your car park can be impacted by car accumulation and access challenges, so strive to keep entry and exit points free, bays properly designated, and, wherever possible, directional signage highly visible.
We hope the things we’ve outlined above will be useful to you and by implementing a few of our suggestions your car park will become a profitable and trouble-free space.
