An information plate or a sign is the face of any office, hotel, or company. It is the first to greet visitors and create an impression of the company.
Outdoor signage is important for the spectacular image of your organization but not only them. Internal office directional signs from Bsign also matter. How can we make them attract attention and be remembered?
What are Directional Signs in the Office?
Directional signs are navigation tools that allow visitors to move from where they are to where they want to be. Moreover, such navigation signs are helpful as they are a key factor in the design of the building layout.
The thoughtful location of the entrances, clear viewing lines, and intuitive routes minimise the need for excessive signs and make it easier for a person to understand where to go to complete their route.
The main purpose of wayfinding signage is not advertising, but ensuring a smooth navigation process. According to Hubspot, 93% of people are likely to contact companies that offer excellent customer service, and navigation is an important point of contact.
When you strategically place well-designed and understandable info plates at key decision points in your businesses, you help your customers effectively find products, departments and service areas.
Why Do You Need This?
Navigation signs perform the main task – they help a person navigate in physical space.
Such signage provides answers to the following questions:
- Where am I?
- Am I close to what I need?
- How did I get here?
- How do I get somewhere?
Signage in hotels, restaurants, offices, and other establishments is oriented toward navigation. But they can also convey a unique brand style, contribute to storytelling, and evoke certain emotions in your visitors. It usually includes words and symbols that tell people where they are and how to get to their destination.
Directional signs are one of the types of information items – directional indicators but differ in the presence of a “guiding element”, such as arrows, which indicate to people whether they need to turn left, right, or continue straight.
How to Pick the Great Sign for Office
Here are five conditions for what a perfect directional plate should be:
- Simplicity and clarity. The sign should be easy to read without being overloaded with text and complex fonts.
- Colors and contrast. The right colors can make the sign visible from afar. Contrasting combinations, such as white on black or red on white, are visible even from afar.
- Location and size. The signage must be commensurate with the area where it is located and the surroundings.
- Materials and lighting. Use high-quality materials that will not lose their appearance over time. The best options are acrylic glass, wood, and steel.
- Uniqueness and memorability. Choose a sign that will distinguish your company from others. It can be an unusual font, an original shape, or a creative image. But do not forget that not only creativity is crucial but also readability.
Directional Signs Benefits
The advantages of such items for your business:
- Create comfort and consistency for customers. The directional signage guides and supports visitors when they come to your place.
- Brand improvement. Thanks to effective navigation solutions, your customers will receive the necessary information and remember your company better.
- Individual design. With signage, you can show visitors that you have a target business that stands out from the competition.
Properly selected signs will help your visitors navigate the space on their own, rather than forcing them to ask for help or fight without help.
